Sheila Price: The Full Biography of Uganda’s Gossip Queen, Mama Blackman
Who Is Sheila Price
Sheila Price real name Sheila Kobunuzi
Uganda’s digital content space continues to grow a wide range of talented personalities, and among the most recognisable names in the news and gossip commentary niche is Sheila Price. A Ugandan content creator, businesswoman, and host known for her sharp commentary on trending stories, Sheila Price has built a strong and loyal following through her show, Sheila Price TV, which she runs across YouTube and TikTok. Known online by her popular nickname Mama Blackman, a tribute to her son, she has carved out a respected space for herself within Uganda’s competitive content creation industry. This is a detailed look into her background, her education, her career, and the journey that has made her one of the country’s most followed online personalities.
Age and Date of Birth
Specific details about Sheila Price’s exact date of birth have not been widely publicised she Was born in the 1990s she mentioned, as she tends to keep certain personal details away from public discussion. What is clear, however, is that she rose to prominence during a period when many young Ugandans were beginning to build careers around digital content, placing her firmly within the generation of creators who came of age alongside the growth of platforms like TikTok and YouTube.

Education Background
Sheila Price completed her primary school education in Wakiso, a district bordering Kampala known for its mix of residential and semi urban communities. She later proceeded to her Ordinary Level secondary education, continuing her academic journey before eventually transitioning into the world of content creation and business. Her early education in Wakiso laid an important foundation for the communication skills she would later apply to her career as a news and gossip commentator.
Marriage, Wife and Children
Sheila Price is a mother to her son, affectionately known online as Blackman, a name that has become deeply tied to her public identity through her popular nickname Mama Blackman. While she openly shares her journey as a mother with her audience, she has chosen to keep the identity of her child’s father entirely private, a boundary she has consistently maintained despite her otherwise public facing career. She is not currently known to be married.
Tribe
Sheila Price is a Muganda by tribe, belonging to the Baganda people of central Uganda. Her na Kobunuzi Sheila has origins from Western Uganda particularity Ankole
Rise to Popularity During TikTok’s Boom
Sheila Price gained significant popularity in 2022, a period that coincided with the major boom of TikTok across Uganda. As more Ugandans flocked to the platform for entertainment and information, Sheila positioned herself as a go to voice for trending news and gossip, quickly building an audience that appreciated her direct and engaging style of delivering current stories and commentary.
Hosting Sheila Price TV and Covering Olugambo
At the centre of Sheila Price’s career is her show, Sheila Price TV, which she hosts across both YouTube and TikTok. Through the show, she covers Olugambo, a term widely used in Uganda to refer to gossip and trending social stories, giving her audience regular updates on the latest buzz within the country’s entertainment, celebrity, and social circles. Her consistent coverage of Olugambo has made her one of the more recognisable voices within Uganda’s online gossip and news commentary space, with audiences tuning in regularly to stay updated on the stories she covers.
Life as Mama Blackman
Beyond her career as a content creator, Sheila Price has built a strong personal brand around her identity as a mother, widely known online as Mama Blackman in honour of her son. This nickname has become inseparable from her public persona, with many of her fans recognising her as much for this maternal identity as for her news and gossip coverage. Her openness about motherhood, balanced carefully with the privacy she maintains around her child’s father, has added a relatable and humanising dimension to her online presence.
Also a Businesswoman
In addition to her content creation career, Sheila Price is also a businesswoman, diversifying her income streams beyond her work on Sheila Price TV. This entrepreneurial side of her life has allowed her to build a more stable and varied financial foundation, complementing the income generated through her online content and public visibility.
Keeping Her Dating Life Private
When it comes to her romantic life, Sheila Price has generally kept things private, choosing not to make her relationships a central part of her public content. She has, however, mentioned at one point that she was dating a high profile politician in Uganda, without disclosing further details about his identity. Beyond that brief mention, she has continued to keep the specifics of her dating life away from public discussion, maintaining a clear boundary between her personal relationships and her public career.
Popularity
Sheila Price’s popularity stems largely from her consistent coverage of Olugambo through Sheila Price TV, combined with her relatable identity as Mama Blackman and her engaging, high energy approach to delivering news and gossip content. Her ability to connect with audiences through both entertainment commentary and personal storytelling has helped her build a loyal and engaged following across YouTube and TikTok.
Net Worth
Sheila Price’s net worth is estimated at over 75 million Ugandan shillings, a figure built from her career as a content creator and host of Sheila Price TV, as well as her additional income as a businesswoman. This combination of media and business income reflects a well rounded financial foundation built over her years as a prominent figure in Uganda’s digital gossip and news commentary space.

